Privacy Policy
Flùr Flowers Ltd. – Privacy Policy
Last updated: April 2026
We take your privacy seriously and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your data when you interact with Flùr Flowers Ltd., whether through our website, in-store, or via phone, email, or messaging platforms.
By using our services or providing your information, you agree to the practices described in this policy.
1. Who We Are
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:
Flùr Flowers Ltd
24b, Windsor Road, Willesden, London NW2 5DS
Email: info@flurflowers.com
2. Information We Collect
We may collect the following personal data when you place an order, make an enquiry, or interact with us:
Name
Billing and delivery address
Email address
Phone number
Order details and preferences
Payment details (processed securely via third-party providers)
We may also collect recipient details (name, address, contact number) where you are sending flowers to another person.
We do not store full payment card details.
We do not collect special category (sensitive) personal data unless required and with your explicit consent.
3. How We Use Your Information
We process your data under the following lawful bases:
Contract
– to process and deliver your order
Legal obligation
– to comply with tax and regulatory requirements
Consent
– for marketing communications where you have opted in
Legitimate interests
– to operate and improve our business, prevent fraud, and manage customer relationships
We use your information to:
Process and fulfil orders
Deliver flowers to recipients
Communicate regarding orders, deliveries, or enquiries
Provide customer support
Send marketing communications (only where consent has been given)
Improve our services, website, and customer experience
Prevent fraud, misuse, or unauthorised transactions
4. Payments & Security
Online payments are processed securely via
Stripe
In-store and remote payments (including links sent via WhatsApp, SMS, or email) are processed via
Stripe
We do not store your payment card details.
Payment providers process your data in accordance with their own privacy policies.
5. Sharing Your Information
We may share your data with trusted third parties where necessary to operate our business, including:
Payment processors (Stripe, Dojo)
Delivery drivers and couriers
IT and website service providers
Florist partners or suppliers fulfilling orders on our behalf
We may also share information where required by law, regulation, or to protect our legal rights.
We do not sell or rent your personal data to third parties.
6. Fraud Prevention & Legitimate Interests
We may process personal data to:
Detect and prevent fraudulent transactions
Investigate chargebacks or payment disputes
Protect our business, staff, and customers from misuse or abuse
This processing is carried out under legitimate interests and is necessary to operate securely.
7. Marketing Communications
If you have opted in, we may contact you via:
SMS
You can unsubscribe or opt out at any time using the link provided or by contacting us directly.
We will never send marketing communications without your consent.
8. International Transfers
If your data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as:
Adequacy decisions
Standard contractual clauses
9. Data Retention
We retain personal data only as long as necessary for the purposes it was collected.
Typical retention periods:
Order and transaction data: up to
6 years
(for legal and tax purposes)
Customer enquiries: up to
12–24 months
Marketing data: until you withdraw consent
We securely delete or anonymise data when no longer required.
10. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data
Restrict processing
Request data portability
Object to processing (including marketing)
Withdraw consent at any time
You also have the right to lodge a complaint with the Information Commissioner's Office if you believe your data has been mishandled.
11. Cookies
Our website uses cookies to enhance your browsing experience.
Essential cookies
– required for functionality
Analytics cookies
– help us understand website usage
Marketing cookies
– used only with your consent
You can manage cookie preferences through your browser settings.
12. Security
We implement appropriate technical and organisational measures to protect your personal data.
However, no method of transmission over the internet is completely secure.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
14. Contact Us
If you have any questions or requests regarding this policy, please contact:
Flùr Flowers Ltd
24b, Windsor Road, Willesden, London NW2 5DS
Email: info@flurflowers.com